Hi Raul, thank you for taking the time to talk to
Tendify. Can you tell us a little about yourself and the work you
Yeah, of course. My Name is Raul Salazar, I'm 23 years old and a
web and graphic designer based on Monterrey, Mexico, I had been a
web designer for 6 years and I had been freelancing for 2. Today I
work with various contractors around the globe and taking projects
from almost every industry, I work primarily on my own studio
Can you take us through your creative
Well, the creative process varies a lot from project to project,
but I usually start with a brief, to get a proper grounding on the
needs of the project and the message or story you need to
communicate. Before this, I proceed to do a brainstorming and in
case it is something more complicated I would do a Mind map to
sort out the ideas and come with a base concept, from here I start
sketching and then I execute the design and handle it over or
do changes if needed.
Where do you draw inspiration from?
Most of the inspiration comes from the internet, I tend to pull
inspiration from anywhere, I don't go and search for logos, I go
and start looking for different designs, images that gravitate
around the concept I had ideated. Inspiration exists but it comes
while you are working.
Do you have a favourite piece from your
I always tend to give 100% on every project, so for me every
project is something special, but my favourite piece is my branding
right now, the very same project I have here in Tendify.
Couldn't work without...?
Music, I know is something we all say, in my case I start
hearing music once I'm in total sync with my work, then I stop
hearing music and I'm just focused on the design, the useful thing
is that nobody can distract you.
Do you have any advice for anyone wanting to start out
in your field?
I have two pieces of advice:
1- Study, it might sound like something weird, since there is a
lot of self taught designers around, I was one of those, I start to
read books about design by myself, studying other people's works
and learnt a lot, but nothing has made me grow bigger than actually
studying the career, it helps a lot, in big part because of the
people and the background knowledge you can get from a
2- Fake it until you make it! Nobody is that good a designer at
the beginning, regardless of how much talent you might have you
need to work, see others people work, learn about what makes great
design, then apply it, breath it, live in it and once you
understand everything, let it go and work naturally, as in
everything practice is key, and be humble, if someone else comes
to you and gives you a critique, have it in mind, especially
if it is another professional, I tend to think that there is always
area to improve and that there is no perfect design.
What are your career goals for the future?
Help Thinkretina grow and move the brand to Canada, as simple as
that, I want to move around the globe and live in different
places, but I want to have a nice place to start my
business and make it grow to its full potential.
More of Raul's work can be found at www.thinkretina.com